To showcase and communicate agricultural issues in a positive manner, leading to increased public trust and confidence with the crops we grow and the food consumers enjoy.
Public trust is an over-arching policy issue that while it stands alone, it is also connected to many other issues the Wheat Growers advocate for, such as transportation (protestors and blockades), trade (Canadian conversation about buy local domestic consumption versus global trade) and trade agreements.
Other related current events:
- Changes to Canada Food Guide
- Glyphosate-resistant wheat found in Alberta
- Food related stories in the media
- Safety (Bill 6 Alberta)
- Fear-based marketing (Earls Restaurants, A&W, Chipotle’s, Cheerios™)
What Are You Doing to Help Promote Consumer Confidence?
As farmers, we are all in this together and our collective voice helps spread knowledge and acceptance.
Please share with us your stories so we can include them here and promote with our social media followers.
In the Media
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